DIRECTV Is Back for Sunday Ticket: What the New EverPass Deal Means for Your Bar

The good news: it’s simple again

If you have been trying to keep up with NFL Sunday Ticket for your bar over the last year, here is the update you have been waiting for. DIRECTV and EverPass have signed a new long-term agreement running through 2034, and it changes the story completely. DIRECTV is now EverPass’s official sales, marketing, and commercial distribution partner. In plain terms: you can get Sunday Ticket, RedZone, and the rest of EverPass’s lineup through DIRECTV again, the same way you always have.

What this actually covers

This is not just Sunday Ticket. DIRECTV is now the preferred national distributor for EverPass’s full catalog, which means access to:

• NFL Sunday Ticket, with and without RedZone
• Netflix’s exclusive NFL Christmas Day games
• Amazon’s Thursday Night Football
• Peacock Sports Pass
• The other premium sports content EverPass has been adding to its lineup

All of it, sold and supported through DIRECTV — which means through your local certified DIRECTV dealer, not a separate account, a separate login, or a separate piece of hardware to manage.

What if you already switched to EverPass this year?

If you signed up directly with EverPass earlier this season, you are not left out in the cold. DIRECTV will simulcast the satellite feed for current EverPass subscribers this year, so you will have the satellite signal available as a backup alongside your streaming setup. That matters, because it means you get satellite’s reliability during bad weather without having to unwind whatever you already put in place. We can help you sort out how the two feeds work together in your specific setup.

What about Spectrum and Xumo?

Spectrum’s Xumo Stream Box continues to offer Sunday Ticket through EverPass as well — that arrangement is non-exclusive, so it is not going away. But it has always been a limited option, generally tied to Spectrum’s own internet service and without the breadth of support and integration that a certified DIRECTV dealer provides. For most bars and restaurants, DIRECTV going back to being the go-to path is the simpler, more complete route.

Why this is good news for your setup

Over the past year we walked a lot of owners through adding EverPass streaming boxes onto their existing systems, and for some venues that was genuinely the right call at the time. This new agreement does not undo any of that work — a streaming source is still just a source, and a well-built system handles it fine. What it does is remove the pressure. You are no longer choosing between “stick with satellite” and “rebuild around a separate streaming service.” DIRECTV covers the whole lineup now, satellite and streaming both, through the provider and the local support you already know.

What to do now

If you already have DIRECTV for Business, talk to us about adding Sunday Ticket and the rest of the EverPass lineup back through your existing account. If you switched to EverPass on your own earlier this year, let’s make sure your simulcast backup and your system are set up correctly together. And if you have been sitting on the fence waiting to see how this would shake out, now is a good time to get your season locked in before kickoff.

We serve the entire Dallas–Fort Worth metro, travel throughout Texas, and work nationwide. Give us a call and we will get your bar sorted out.

Related reading

• What the NFL Sunday Ticket Switch to EverPass Means for Your Bar (update: DIRECTV is back)
• How to Add EverPass to Your Bar’s Existing TV System
• Our DIRECTV packages for bars & restaurants