A new TV service is only a success if residents actually understand it and use it. That’s why, as The Warrington moves to DIRECTV bulk streaming, we didn’t just send out a flyer. We packed the clubroom for a resident night with our partners at DIRECTV, and the turnout was fantastic.
What’s changing at The Warrington
DIRECTV is moving multifamily properties toward bulk streaming: DIRECTV delivered to residents over the property’s internet instead of a satellite feed to each unit. For residents, that means a TV package included as an amenity, the channels they already know, and the ability to watch on the TV, a tablet or a phone. For the property, it means a simpler system that’s easier to maintain.
Any change to something people use every day raises questions, though. Will my channels still be there? Do I need new equipment? What happens to my current account? The best way to answer those questions is face to face.
A night built around answers
We set up the clubroom with a demo TV running the service live, so residents could see exactly what they’d be getting instead of imagining it. The table up front held the streaming devices and remotes residents will use, so everyone could pick them up and get a feel for them.
After a short walkthrough of how the service works and what’s changing, we opened it up for questions. Then we played DIRECTV Bingo, with squares built around the features of the service: live TV, on demand, local channels, streaming apps and watching on the go. It’s a lighthearted way to make sure everyone leaves knowing what the service can do, and DIRECTV swag bags were on hand.
Why we do resident events
A bulk agreement is signed by the property, but it’s the residents who decide whether it’s a success. When people understand a new service, they use it, they call management less, and they see it as the amenity it is. When they don’t, every small question becomes a complaint.
At The Warrington, the room was full.
What we handle for properties
Resident events are one part of how we help multifamily properties make the switch to bulk streaming. From start to finish, we:
- review the property’s current TV service, wiring and internet
- make sure the network and Wi-Fi can carry streaming in every unit
- set up the bulk agreement with DIRECTV
- run resident launch events and help people get signed up
- stay on as the property’s local support after launch
We also wire properties for service, and we provide internet: AT&T directly, or circuits from a range of carriers through our partner NACE Connect for larger properties.
A big thank you to The Warrington’s management and residents for having us, and to the DIRECTV team for making the night a success. We can’t wait to handle all things DIRECTV for the community.
Thinking about bulk streaming for your property?
Whether you’re on satellite today or planning a new building, we’ll help you decide what makes sense and make the switch easy for your residents.
Call (817) 551-1000 or learn more about our MDU services.
